The article explains how to promote HomeBinder with both Homeowners and Agents, introducing via emails, and explaining it in person, during inspections.
Your marketing message for HomeBinder will depend on whether you are using the traditional HomeBinder product (the digital portal only) or the full version of HomeBinder, which includes Repair Pricer for your agents, and the service to provide your buyers with a Home Expert to set up their utilities and other home services.
It’s important to communicate about HomeBinder to your clients to make sure they understand the value and take a moment to open the email (or accept the call, if you’re using the full version of HomeBinder) when it arrives so that they receive the benefit of the program you are providing.
Here are the touch points when you can mention HomeBinder (and/or Repair Pricer, if applicable):
Before the Inspection:
- Share the benefits of HomeBinder on your website and social media to attract homeowners and agents. This doubles as a way to promote your inspection services.
- Office presentations: Tell agents about HomeBinder (and Repair Pricer if you use the full version) to educate them about the benefits of referring their buyer clients to you for inspections.
- During the booking process, include HomeBinder in your unique selling points as value added to every residential inspection.
- When confirming inspections via email, briefly introduce HomeBinder. It's a perfect chance to explain its value. If you're already sending a thank-you email, this is a natural place to add it. A template is available for convenience.
During the Inspection:
- Introduce HomeBinder to your clients in simple terms. Let them know it’s a free tool that helps them manage everything related to their home, from paint colors to maintenance reminders—all in one app. Emphasize that it’s provided at no extra cost as part of their inspection service.
- While you're inspecting the home, provide a “leave-behind” or flier with more details.
After the Inspection:
- Send a follow-up email to the agent. Thank the agent for their business, and briefly explain the value of HomeBinder.
- If you participate in the full version of HomeBinder inclusive of the utilities connection service, your post-inspection follow-up to the home buyer is provided on your behalf. At no cost, the quality control team reached out with a phone call and text to your buyer to follow-up on the inspection, see if they have questions, thank them for using your company, and request a review. They will also schedule the buyer’s call with their Home Expert for utilities connections.
For traditional HomeBinder users who also use ISN, check your resource center in your HomeBinder account for pre-formatted, ready-to-use email templates.
For full HomeBinder clients who also have the utility connection service, please see below for a complete set of marketing materials for agents and homebuyers. As a note, if you participate in the full version of HomeBinder, the onboarding team sets up the emails mentioning HomeBinder in your scheduling software during onboarding.
Description: Click above to see a comprehensive playbook for both agents and your buyer clients - includes email templates, leave-behind flyers, social media templates, a ready-to-go presentation to use when presenting to real estate agents (download to edit as you wish), and more!
Custom Marketing Collateral
Contact support using iGopher, our Support bot, to request free, personalized marketing materials with your logo, including an agent tutorial video covering how to navigate and convert their Repair Pricer Preview Estimates to a full report from the email the agent will receive, and a “Repair Pricer sizzle reel.”